By Eric Krock on August 16, 2011
Want to learn the fundamental skills of social media marketing? If you’re interested, I’ll be teaching “Social Media Marketing Boot Camp” in Campbell, California on Friday, August 26th in conjunction with our friends at the 280 Group. For the first several years Twitter existed, I was a skeptic because I mostly saw friends commenting about [...] Read full article ...
Posted in Marketing |
By Eric Krock on June 29, 2011
If your product requires customers to create and maintain data in a proprietary file format, your business depends on customer trust. Read full article ...
Posted in Agile Product and Project Management | Tagged Compatibility, Integrity, Organizational Behavior, Product Management, Psychology, Road Map, Trust |
By Eric Krock on June 28, 2011
Apple’s mistakes in managing the launch of Final Cut Pro X and the transition from Final Cut Studio 7 illustrate how NOT to manage a product transition! Learn from Apple’s mistakes. Read full article ...
Posted in Agile Product and Project Management, Marketing | Tagged Compatibility, Product Management, Road Map |
By Eric Krock on April 18, 2011
Don’t assume your users will perform perfectly. Assume they will get tired, busy, distracted, hurried, and interrupted and will make mistakes. Then design your products accordingly. Read full article ...
Posted in Agile Product and Project Management | Tagged Best Practices, Case Studies, Design, Product Management, Psychology, Risk |
By Eric Krock on April 15, 2011
Startups, product managers, and project managers can save time by focusing on current revenue, plans for generating revenue, whether anticipated revenue supports the company’s valuation, and what other value the company has to potential acquirers. Read full article ...
Posted in Agile Product and Project Management | Tagged Agile, Leadership, Planning, Product Management, Project Management, Risk, Scrum, Startup |
By Eric Krock on April 7, 2011
Covers Agile Project Management, Scrum, user stories, story points, release planning, sprints, capacity, velocity, burndown charts, the roles of the product owner, ScrumMaster, and team, key values, and classic problems with waterfall project management and product requirements documents. Read full article ...
Posted in Agile Product and Project Management | Tagged Agile, Planning, Presentations, Product Management, Project Management, Release Planning |
By Eric Krock on March 29, 2011
Your mind is only as free as you make it. Beware unchallenged assumptions. They are a prison for your mind that you build yourself! Read full article ...
Posted in Agile Product and Project Management | Tagged Case Studies, Organizational Behavior, Planning, Product Management, Risk, Road Map, Security |
By Eric Krock on March 24, 2011
Automated attacks are a greater threat than ever, so allow users to pick hard passwords that combine uppercase, lowercase, numeric, and punctuation characters. Read full article ...
Posted in Agile Product and Project Management | Tagged Best Practices, Case Studies, Design, Product Management, Security, Usability |
By Eric Krock on March 23, 2011
Don’t make the mistake of applying different security or safety standards to the same critical asset at different times based on expediency. If an asset is critical, it needs to be consistently protected, not inconsistently protected. Read full article ...
Posted in Agile Product and Project Management | Tagged Compliance, Design, Product Management, Project Management, Psychology, Risk, Security |
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